Staff Biography

Sonya Courtney

Marketing Consultant

Sonya Courtney, an independent marketing consultant, first became involved with HealthTeamWorks in 2007.  Her professional experience is concentrated in medical marketing and strategic planning.  As a founder of ClearVision Laser Centers, Ms. Courtney had a primary role in taking the company from one center to over fifty.  ClearVision eventually became one of the largest excimer laser providers in the world.  One important area of expertise Ms. Courtney refined at ClearVision and further fostered at subsequent companies is Training and Education – both for corporate programs, developing the curriculum and presentations, as well as for physician partners, assisting practices in customer service, implementation of new programs and practice redesign for improved efficiency.

In addition to consulting with hundreds of practitioners, Sonya Courtney has worked with start-up and mezzanine level companies including equipment distributors, surgical equipment manufacturers, and service providers in a range of specialties such as plastic surgery, radiology, nuclear medicine, obstetrics, gynecology, ophthalmology, family/general practice, and dermatology.  Ms. Courtney enjoys the challenge of developing positioning and branding strategies, as well as the creative and scientific aspects of marketing that promote market share expansion and product adoption.  Her most recent contribution to HealthTeamWorks was spearheading the organization’s new name selection, including reworking the identity package and implementing the transition plan.